Being an Insurance Salesman

insurance salesman david delorenzo

IMG_7309I meet people all the time and they ask me what I do. Saying I am an insurance salesman and company owner seems so misguided to me. Really, I am in the business of building relationships and protecting people. That’s what I do. Insurance is the vehicle that I use that but it doesn’t define what I do.

I started in the insurance business over twenty years ago. I had no idea where it would take me. I knew though that I enjoyed getting to know people and serving them to the best of my ability. The further I got into insurance the more I liked it. I began to understand all the intricacies of the field and how important insurance is. Really, it’s one of those things you don’t think much about until you need it. At that point it is the biggest thing on your mind.

I like to think about my job like this; I handle people’s insurance needs for every aspect so that they don’t need to worry about it. I’ve realized that being specialized and highly educated in my field is vitally important for me to best serve others.

Bar and restaurant insurance became a perfect niche for me as I was involved in the local food scene, familiar with many establishments and having been in the music industry for a bit of time found myself right at home working with bar and restaurant owners. I hustled to learn everything I could about this and not long after it became my specialty. I do all types of insurance and my agency has people who specialize in every different aspect one might need but I spend the majority of my time insuring bars and restaurants.

The thing I have learned about bar and restaurant owners, they typically love what they do. They are masters of the craft and take great pride in their concept. Their passion fuels my desire to help them. I work to get to know each of my clients personally so I can better advise them on their needs.   Insurance for bars and restaurants is completely different than say, a home and auto policy and it is personalized to the establishment. In this vein, I need to be an advocate for my clients and also educate them on what is important to keep them protected.