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David DeLorenzo had his dream job working in record distribution for Warner Bros. in Los Angeles and running his own marketing company promoting artists and bands.

But when technology changed the music industry, he found himself needing to change his career tune.

With Apple Music coming on to the scene along with other streaming services, DeLorenzo said it took a toll.

“When the industry changed, it wasn’t the glamorous or fun job it had been,” said DeLorenzo, whose office walls hold gold and platinum record reminders of his past career.

The native Phoenix resident returned home to work for his father’s insurance company. His dad was mostly a home and auto insurance guy, DeLorenzo said. The concept didn’t excite someone who spent his career, dating back to his college days at Arizona State University, in the entertainment industry.

© Patrick Breen/The Republic

But instead of settling, DeLorenzo incorporated his personal interest in restaurants and the hospitality industry to craft a niche for which he is equally, if not more, passionate about that his previous profession.

To read the full article: CLICK HERE


The Delo Podcast: Dala the designer

A fun podcast with Dala who designs amazing projects in the hospitality space. We talk about all things design and how it can help create sales, efficiency, and an all around amazing experience for your patrons.

We also talk about how she gives back and once a year has a contest for a free design project.

Her website is  https://www.fji.design/

Her instagram is fji.design

or find her through linktr.ee/fji.design

Bars & Restaurants Are Our Community

Have you ever read or heard about the Blue Zone Diet? The book talks about a handful of populations of in different regions that have the most centurions (i.e., people that live to be 100). That might not be everyone’s goal but it sure sounds cool to me. Granted, the types of rest, food and drinks they enjoy play a large part of this goal to be 100. However, one of the aspects that is cited as significant that I find incredibly interesting and less obvious are the socialization aspects of this formula. These groups of centurions all socialize and have a place/role in their community where they feel connected. It sounds to me like community and getting together with other people to connect helps you live longer.

Our local establishments play such a large part in community. We go there to meet friends, have birthday celebrations, wedding parties, business meetings and work functions. Having a place to host an event helps bring individuals together with their community and provides face-to-face time with people, a form of communication that seems to be few and far between nowadays with the over usage of mobile devices. Human connection is a major aspect of living a healthy life. There are communities of people getting together for walks, runs, hikes and then having a meal together. Dinning and hanging our together brings happiness to a person’s heart and they feel a part of an energy that one doesn’t get from being on their own.

So just remember when you smell the aroma of food cooking and hear the white noise of conversation around you, it is that very community that connects you. People go to restaurants and bars to celebrate life, friendship, relax and connect. Restaurants are so important to helping establish community so please support your local establishments for your next outing.

Being an Insurance Salesman

IMG_7309I meet people all the time and they ask me what I do. Saying I am an insurance salesman and company owner seems so misguided to me. Really, I am in the business of building relationships and protecting people. That’s what I do. Insurance is the vehicle that I use that but it doesn’t define what I do.

I started in the insurance business over twenty years ago. I had no idea where it would take me. I knew though that I enjoyed getting to know people and serving them to the best of my ability. The further I got into insurance the more I liked it. I began to understand all the intricacies of the field and how important insurance is. Really, it’s one of those things you don’t think much about until you need it. At that point it is the biggest thing on your mind.

I like to think about my job like this; I handle people’s insurance needs for every aspect so that they don’t need to worry about it. I’ve realized that being specialized and highly educated in my field is vitally important for me to best serve others.

Bar and restaurant insurance became a perfect niche for me as I was involved in the local food scene, familiar with many establishments and having been in the music industry for a bit of time found myself right at home working with bar and restaurant owners. I hustled to learn everything I could about this and not long after it became my specialty. I do all types of insurance and my agency has people who specialize in every different aspect one might need but I spend the majority of my time insuring bars and restaurants.

The thing I have learned about bar and restaurant owners, they typically love what they do. They are masters of the craft and take great pride in their concept. Their passion fuels my desire to help them. I work to get to know each of my clients personally so I can better advise them on their needs.   Insurance for bars and restaurants is completely different than say, a home and auto policy and it is personalized to the establishment. In this vein, I need to be an advocate for my clients and also educate them on what is important to keep them protected.


The Arizona Farmer and Chef Connection


In an effort to support the growth and collaborations of local businesses, Bar and Restaurant Insurance has partnered with Local’s First Arizona to sponsor an exciting event this fall. The Arizona Farmer and Chef Connection  happening on September 12, 2016, is designed to bring together local food producers and wholesale buyers where they can interact, learn and identify potential connections.


These type of events are vitally important for our state on a number of levels. When restaurants take advantage of using local farms and food growers, jobs are created strengthening the economic climate of Arizona. Restaurants and other food/drink providing establishments are able to reduce the distance food has to travel and also often obtain the healthiest ingredients by virtue of buying local.


Tourism also benefits as many people want to experience sampling local foods in the regions to which they visit. By connecting wholesale buyers and local food producers we preserve Arizona’s unique food heritage and culture.


Using local food producers and growers increases the exposure of farms and artisan products in the restaurant scene. Arizona has a wealth of local farms from which to choose and when wholesale buyers use them it only serves to grow our options on a number of levels.


Bar and Restaurant Insurance continues to provide support to this event, as we have done in the past, because we are invested in promoting and supporting local business… from bars and restaurants to farms and food producers. We believe the fueling the local economy and supporting our fellow residents is important. This event is a wonderful way to do that, and one of the only events in the state that serves this purpose.


Right now, Bar and Restaurant is offer a promo code for folks interested in attending this year’s event. Purchase tickets HERE before September 9th and use promo code BARINSPROMO to receive $10 off your registration. Join me at the Supplier’s Marketplace at the event, an all-day vendor fair which showcases some of the best Arizona products available. Enjoy free samples and meet local growers and producers. Buy local, shop local, support local!

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